I talked about this in yesterday’s video but I felt drawn to write this one today to continue the conversation – this is going to be part of a series of blog posts, so if you like it, make sure to follow the steps at the bottom of the post to follow along easily.

I used to have a crack problem and I didn’t even know it.

This is how bad it was…

I got the best marks in school, excelled in my corporate career and when I set up my own business, I worked my arse off determined to be top of the class and be one of those business women that ‘make it’.

I loved the thrill of setting up my business, the adrenaline roller-coaster of every launch and proceeded to get faster and faster and faster each week.

I would listen to audios, go to events and feel so totally revved up and ready to go by the end of each one: ‘THIS is the thing, I’ve got to do this!’ and I would.

I read a marketing book every day for about three years (yes, you read that right, this was a BAD addiction) and then moved to about one a week once I’d read most of the good ones I could find.

If I travelled on a long-haul flight, whereas most would watch movies and have a snooze, I welcomed the kid-free 10 hours to totally indulge in my habit and listen to back to back mindset and marketing audios.

I hired coaches who would deal to me and paid the most I could to have the most access to them I possibly could. If there was a risk the crack might be in short supply, I wanted to be top of the queue.

Just one more call, just one more launch, just one more audio – maybe what I was looking for would be there…

I became a crack dealer myself because I got high off seeing others get high.

In fact, I sold crack mainly to fund my own crack habit. Every penny went on coaching and training programs, my shelves groaned and my hard-drive gave up in the end under the strain of my habit.

I would lie awake at night ruminating over whether investing in this progam or that one would satisfy my addiction the best.

I NEEDED that high. That buzz. The adrenaline coursing through my veins that meant I got out there and did stuff.

I would go to marketing events and while others were still finishing up taking their notes and having a chat with other in the break-time, I would have gone up to my hotel room and implemented what we’d just been taught.

After all, wasn’t that what you needed to be successful in business?

Get into that buzzed up feeling and just go and execute?

My mentors loved it – my desire to be top of the class meant I implemented what they were teaching and I got results.

“Here, I can tell you LOVE the crack, have some more!”

I’d go to crack parties, hang out with my crack friends and we’d do it together, whirling each other up with ideas of world domination and ‘owning your niche, baby.’

We told ourselves we were ‘worth it’, that’ we had what it took’, we created vision boards to drive ourselves forwards and make sure that whenever we started to come down even a tiny bit, we had something to remind us why were in this game in the first place.

My head was FULL of whirring busy thoughts at all times – thinking, thinking, thinking and figuring stuff out.

Searching out challenges so that I could point my busy mind at things to find the answers to.

Ignoring my kids, my husband and my friends because, to be honest, when your brain is buy thinking up wonderful crack-filled future possibilities, to be frank, small children and ‘normal’ people are a bit boring.

I did six figure launches, took my twitter following to over 20,000 and created a million dollars in revenue – I was OFF MY FUCKING HEAD, MAN!!!

But the come-downs were horrible.

I would do a launch that would bomb and it would feel like the end of the world, I’d have clients that just weren’t that into crack and they would drive me bonkers because they just would not get off their lazy arses and do what it took.

I wasn’t a very nice person when I was a crack addict.

Sometimes I’d just wake up down for no reason.

In fact I probably wasn’t even down, I was just feeling how normal non-crack addicts feels but as you know if you’ve ever had a smoking, drinking or chocolate addiction, when you’re not high on your thing, everyday normal life feels kind of yucky and beige.

My solution to this problem?

Buy some more crack – wheeee heee!

I’d scroll through Facebook where crack is ALWAYS available when you’re a crack-addict and sign up for ooooooh, let me see, shall I choose a webinar or a 3 part video sequence?

Somehow there was ALWAYS something that looked appealing.

I’d watch and phew! Just sixty minutes later and I’d be high as a kite with my hand hovering over the ‘buy now’ button.

THIS IS THE ONE, I JUST KNOW IT. JUST THIS LAST ONE.

When I’d buy, the edginess would calm down.

It looked like the fix had ‘worked’.

I would calmly start on watching the training or videos I’d just bought and either

  1. a) get buzzed up again and implement like fury, creating chaos in my wake, or
  2. b) find them strangely unsatisfying so drop them after the first couple of weeks and go looking for my next fix

I’ll explain why that happens in tomorrow’s post.

Resonating?

Tick one of the following options:

  1. Yes, OMG I didn’t even realise I was doing that (the dawning on the addict that they have a problem)
  2. Yes, but who cares, I LOVE that feeling, what’s your point? (the addict who believes their addiction is serving them in some way and is massively offended by this sentence)
  3. Crack problem? What crack problem? (the addict in denial)
  4. Not any more – but this post makes me laugh because that used to be me (recovered addict)

This is the biggest problem I see entrepreneurs face that hold them back from creating the results they want to see in the world with simplicity, ease and grace.

I’m going to be writing a LOT about this over the coming days so if you’re curious to learn more, do this (addicts love a 5 step plan):

1.Go here and click ‘like’: https://www.facebook.com/simplicityproject

2. Then click the little arrow at the top right of your Facebook and select ‘News Feed Preferences’

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3. Then select ‘prioritise who to see first’

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4. Then pick the Simplicity Project page. That way you’ll see each post as it comes up and it will be a nice refreshing change from crack every day too!

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5. Post me a message here to let me know if my experience of being a crack addict sounds anything like yours.

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